ValuePlus Auto Service Opens in Iligan City: Bringing “The Casa Alternative” to Northern Mindanao

Sep 1

2 min read

ILIGAN CITY, PHILIPPINES — August 24, 2026 — ValuePlus Auto Service (VPX) officially opened its newest branch in Iligan City, bringing its professional automotive maintenance and repair services closer to motorists in Iligan and surrounding communities.

The grand opening of ValuePlus Auto Service – Iligan City marked another milestone in the continued growth of VPX and its mission to provide Filipino motorists with a professional and cost-effective alternative to traditional dealership service—“The Casa Alternative.”

The celebration brought together the franchisee and their family, VPX Management, business partners, suppliers, local guests, and the VPX Iligan Pioneer Team for the official launch of the new automotive service center.

Bringing “The Casa Alternative” to Iligan

Founded in 2013, ValuePlus Auto Service was established to address common concerns among Filipino car owners, particularly the high cost of vehicle maintenance and concerns surrounding transparency in automotive service.

VPX developed its “The Casa Alternative” concept to provide motorists with a professional alternative to traditional dealership service.

The brand focuses on providing customers with quality automotive maintenance and repair while emphasizing:

Professional automotive service
Transparent recommendations and pricing
Quality workmanship
Cost-effective vehicle maintenance
Customer safety and peace of mind

In 2019, VPX expanded through franchising, allowing the brand to bring its automotive service concept to more communities across the Philippines. The opening of VPX Iligan City is another step in that expansion.

Automotive Services for Iligan Motorists

VPX Iligan is positioned to serve motorists looking for professional car maintenance and repair services in Iligan City. The branch provides automotive services designed to help vehicle owners maintain the performance, reliability, and safety of their cars.

Among the services available through VPX include:

Preventive Maintenance Service (PMS)
Engine oil and filter replacement
Vehicle diagnostics and scanning
Brake system maintenance and repair
Suspension services
Wheel alignment
Wheel balancing
Tire-related services
General automotive repairs and maintenance

With a combination of trained personnel, automotive equipment, and standardized service processes, VPX Iligan aims to provide customers with a more organized and transparent automotive service experience.

A Commitment to the Iligan Community

For VPX and the franchisee, establishing a branch in Iligan is about more than expanding the company's footprint.

It is about becoming part of the local community and providing motorists with an automotive service partner they can rely on.

As the branch begins operations, VPX Iligan aims to build long-term relationships with private vehicle owners, families, businesses, and fleet customers throughout Iligan City and nearby areas.

The branch's commitment is simple: provide professional, transparent, and quality automotive service while earning the trust of customers one vehicle at a time.

The Next Chapter for VPX in Northern Mindanao

The opening of VPX Iligan represents another milestone in ValuePlus Auto Service's continuing expansion.

From its beginnings in Quezon City in 2013 to its growing franchise network today, VPX continues to pursue its vision of becoming a preferred aftermarket provider of automotive services and business solutions.

With the opening of its Iligan branch, ValuePlus Auto Service brings “The Casa Alternative” closer to motorists in Northern Mindanao. VPX Iligan City is now open and ready to serve the community.